Appraise your marketing function
The Marketing FE role will focus on creating a communications plan for your business.
The communications plan will consider your branding, positioning strategy, competitive environment, and marketing strategy.
The Fraction required for your company is determined by the development stage of the marketing function at your business, as well as the size of your company, determined by your annual sales.
|
Stage |
Marketing Function Description |
Ann’l Sales |
Fraction |
|
1 |
Minimal brand awareness of product or service. No marketing plan in place. No positioning strategy. Management unsure of potential for product. Pricing and distribution not well established. |
$0-1M |
20%+ |
|
$1M-2M |
30%+ |
||
|
$2M-5M |
40%+ |
||
|
$5M-10M |
n/a |
||
|
2 |
No marketing plan in place, but well defined product or service in well defined market. Management seeks organic growth. |
$0-1M |
20% |
|
$1M-2M |
30% |
||
|
$2M-5M |
40% |
||
|
$5M-10M |
n/a |
||
|
3 |
Marketing plan in place. Well defined market and product. Brand awareness established within target audience. |
$0-1M |
10% |
|
$1M-2M |
20% |
||
|
$2M-5M |
30% |
||
|
$5M-10M |
40% |
